Case Study
“Her Glow, Her Month” – From New Salon to Local Sensation
How Pastels Style Studio packed their booking calendar with one emotionally intelligent campaign.
The Challenge
Pastels Style Studio had just opened in Thiruvalla. Despite premium services, they were struggling with low footfall and visibility — especially during a saturated summer season with generic discount ads.
Their brief? “Do anything you want — just bring us real sales.”
The Big Idea
Instead of another 10% off, we created an emotional hook around Mother’s Day — a time when women of all ages relate to care, beauty, and celebration.
- Campaign: “Her Glow, Her Month”
- Offer: 50% off for women on all services
- Duration: May 20 – June 20
- Theme: Celebrating every woman’s beauty, strength & glow
Execution: Offline + Online Synergy
🎯 On-Ground Activation
- Salon decor, danglers, arches and billboards
- Festive entry experience for new customers
📱 Influencer Boost
- Local micro-influencers created storytelling videos
- Collab with local city pages boosted regional reach
Meta + WhatsApp Integration
- Video-based Meta ads ran hyper-locally for 30 days
- Click-to-WhatsApp used for real-time, direct booking
- WhatsApp built a warm, trackable customer list
Results
- All slots filled across campaign duration
- New women customers drove visibility & reviews
- Pre-bookings created a waitlist
- Significant revenue & long-term brand lift
Client Testimonial
“We had to pause new bookings. We’re packed!”
— Owner, Pastels Style Studio
