Transforming Jacob's Metal Industries Through Strategic Social Media Marketing
A results-driven social media strategy focused on lead generation.
About Client
Jacob Metal Industries is a renowned steel products manufacturing and service company based in Kerala, specializing in high-quality staircase construction. Known for their craftsmanship and durable products, they have been a trusted name among architects, builders, and homeowners in the region.
Challenge
Jacob Metal Industries sought to expand their customer base and increase demand for their staircase solutions. However, without a dedicated marketing or sales team, and minimal online visibility, they struggled to reach new customers in surrounding areas.
Solution
Jacob Metal Industries partnered with Volshauz Brands Pvt Ltd to revamp their digital presence and implement a results-driven social media strategy focused on lead generation.
- Social Media Management: Monthly posts across social platforms, designing high-quality posters.
- Targeted Meta Lead Campaigns: Localized Meta Ads targeting homeowners and builders within a 50 km radius of Thiruvalla.
- Lead Management & Sales Support: In-house team followed up with over 400 leads via phone and WhatsApp.
Results Achieved
- Lead Generation Success: The Meta Ads campaign generated over 400 leads in just three months.
- Work Closures: Out of 400 leads, a significant number were converted into closed deals.
- Enhanced Customer Lifecycle: A structured sales support system helped sustain client engagement.
Future Plans
- Creating engaging videos showcasing products and services.
- Enhancing organic social media engagement.
- Running video-based ads for better leads.
- Expanding digital presence in Travancore region.
Conclusion: This collaboration shows the impact of data-driven marketing. For result-driven strategies, Volshauz Brands Pvt Ltd is your go-to partner.


